SUMBER AYU

IMAN PENGHARAPAN KASIH

Press Release
The Unza Group Announces Investment and Merger with Leading Indonesian Cosmetic and Personal Care Company

Singapore May 26, 2005: The UNZA Group, through its subsidiary PT UNZA Indonesia, today announced an investment in and the merger of assets with leading Indonesian personal care company, PT Vitalis. Headquartered in Singapore, the UNZA Group is Asia’s leading independent personal care products company. The investment will strengthen UNZA in the ASEAN market through the incorporation of PT Vitalis’ successful portfolio of products, distribution network and the construction of a new plant for domestic and export production.

UNZA’s investment is part of a strategy to strengthen its position in the key growth markets for personal care products in South East Asia. Over the past 25 years, UNZA has established over 30 leading personal care brands developed specifically for Asian consumers, including Eversoft, Enchanteur and Safi. Vitalis is a leading personal care group in Indonesia with three main product groups of Body Wash, Skin Care and Cologne.

“This investment is part of the UNZA Group strategy to expand our leadership position in the personal care markets of ASEAN. PT Vitalis Indonesia was the perfect partner for UNZA because it has excellent management, complementary brands and an extensive distribution network through which UNZA products can be made available to the large and increasingly discerning Indonesian consumer market,” said Gavin Welman, Managing Director of the UNZA Group.

PT Vitalis, under the management of President Director Billy Hartono Salim, has established a strong market position in personal care in Indonesia. PT Vitalis has built an extensive sales and distribution network, with subsidiaries PT Sumber Ayu undertaking brand marketing and PT KAPM undertaking manufacturing. PT UNZA Indonesia will acquire all the assets including: land, stock and inventory. UNZA International, a 100% owned subsidiary of the UNZA Group, will acquire the associated trademarks. Billy Hartono Salim will become the President Director of the enlarged merged operations, renamed PT UNZA Vitalis Indonesia.

Commenting on the deal, Billy Hartono Salim said, ”This joint venture celebrates our efforts to realise our vision to become a leading cosmetics and personal care company in the fast growing Indonesian market. The UNZA Group brings a wealth of expertise, brands, products and capital that make PT UNZA Vitalis a larger force in the Indonesian market, and I am proud to be a part of this unique company.”

UNZA Indonesia was incorporated in 2001, and this transaction will bring the Group’s investment in the country to more than US$10 million. The Company plans to construct a new factory in Sala Tiga, located in Central Java, which will be used to manufacture existing UNZA brands and develop new products. The UNZA Group currently has manufacturing plants in China, Malaysia, and Vietnam, and the new factory in Sala Tiga, when completed, will be the largest site in the Group; focused on manufacturing products for the domestic and export markets.

About The UNZA Group
Founded in 1979, UNZA is Asia’s leading independent personal care products group. Headquartered in Singapore the Group has developed over 30 personal care and household brands sold in over 35 countries. UNZA has manufacturing facilities in China, Indonesia, Malaysia, Thailand and Vietnam. With staff strength of more than 3,300, the Group has its own dedicated distribution and sales operations in 10 countries, with 482 registered trademarks with 108 trademarks pending registration.

The UNZA group leading brands include:
Enchanteur: A high quality range of fragrance-enhanced toiletries.
Eversoft: A range of products developed from natural ingredients formulated for Asian skin.
Romano: Premium quality men’s toiletry products.
Dashing: A mass market range of men’s toiletry products at affordable prices.
SAFI: A range of cosmetics and toiletries that caters to the modern Muslim woman.
Gervenne: A range of skin and hair care products.

The Group’s other major personal care brands include Elite (a male hair grooming line), Aiken (a medicated range of toiletries), New & Trendy, Carrie (a range of personal care products with a mild formula designed for children), and Prefers (a recently launched shampoo range made with plant milk extract).
About PT Vitalis
PT Vitalis comprises a group of three Indonesian personal care companies – PT Vitalis (“PTV”), the holding company that manages the sales and distribution network and its subsidiaries, PT Sumber Ayu which takes care of brand marketing and PT KAPM, their manufacturing operations.

PT Vitalis has three main product groups of Body Wash, Skin Care and Cologne.

Sumber Ayu: Feminine wash product
Vitalis: Skin care product
Izzi, Cantique and Direct: Splash cologne range

Contact Info

Joanne Lim
Executive Associate
(65) 6429 0314
joanne@eastwestpr.com



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